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Our Team

Frans van Beurden

Frans has over 15 years of experience in logistics, supply chain and warehouse operations. Previously working for a worldwide logistics firm, his experience covers Europe, Asia, North and South America.


Frans studied business administration at the University of Twente, and worked for one of the largest Logistics service providers in the world before starting his own company. Frans’ main skills are in inventory management, lean and shopfloor management, which combined with great analytical and communication skills, make him the “spider in the centre of the web”.


After working in Switzerland for an extended period, he is now back in the United States to establish Yuneva North America operations. Frans spends much of his free time on sports, reading and travelling when not engaged with our customers.

Friedrich Rochleder / US
Head of DoD / FED and SLED Sales

Friedrich is an award-winning leader and has built a distinguished career encompassing sales, marketing, talent development, and honorable military service. In both the public and private sectors, he is entrusted to execute international directives, to devise turnaround roadmaps, and to steer game plans that align with the corporate/government mission.


Friedrich is a graduate from the United States Naval Academy in Annapolis, Maryland. He earned his bachelor degree in Political Science focusing on  International Relations with a German Language minor.  Friedrich's primary skills are Talent Development, Asset Management Coaching/Mentoring, and Sales Leadership. His passion for Sales and Talent development makes him the expert for Sales within Yuneva and our customers.


He believes in a customer focused sales philosophy that builds lifelong customer-client relationships to deliver the best-in-class solution for any corporate or government organization.

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