Incoterms Cheat Sheet: FOB, CIF, DDP Explained
- Yuneva Stock Count
- May 31
- 2 min read

A container goes overboard in the South China Sea. Or clears customs with a $40,000 duty bill nobody budgeted for. Or arrives at your dock damaged and nobody can agree whose insurance pays. In every one of those situations, the first question is the same: which Incoterm was on the purchase order?
FOB — Free On Board — means the supplier's job ends when the goods are loaded onto the vessel at the origin port. From that moment, the risk is yours. You're paying freight, you're arranging insurance, and if that ship hits a storm, the loss is your problem. FOB is common in ocean freight because importers often have better freight rates than their suppliers. It gives you control, but it means you actually have to use that control — booking carriers, getting coverage, tracking the shipment.
CIF — Cost, Insurance, and Freight — flips part of that. The supplier pays to get the goods to your destination port and they arrange the insurance. Sounds easier. The catch is that the insurance they buy is usually minimum coverage, something like Institute Cargo Clauses C, which covers a narrow list of named perils. If your goods arrive damaged by something that isn't on that list, you're arguing with a policy you didn't write and didn't choose. CIF also makes it harder to shop your freight, since the supplier controls the booking.
DDP — Delivered Duty Paid — is the one that looks like a dream on paper. The supplier handles everything: freight, customs clearance, duties, delivery to your door. Your team just receives the shipment. The risk here is buried in the math. Suppliers pricing DDP are estimating what duties will be, and they're building margin on top of that estimate. You often pay more than the actual duty cost and have no visibility into what you're actually being charged. When trade tariffs shifted hard in 2018 and again in 2022, a lot of DDP buyers found out exactly how little control they had.
None of these is the right answer for every situation. What matters is knowing which one you're operating under before freight moves, not after something goes wrong.
More on the operational side of supply chain at www.yuneva.com. If your team is counting inventory on clipboards, there's a better way at www.count-inventory.com.




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