Buy based on signals, not guesswork Most distributors I talk to are making purchasing decisions off a spreadsheet someone built three years ago and a gut feeling developed over a decade. That combination works, until it doesn't. And when it doesn't, you're either sitting on 90 days of a slow-moving SKU that's eating shelf space, or you're short on something that moved twice as fast as your history said it would. AI-driven business intelligence is starting to change that math