Demand rises overnight. Fulfilment capacity doesn't Most companies have a plan for selling more. Almost none of them have a plan for counting more. And that gap is exactly where things fall apart. Here's what actually happens. Demand jumps — a big retail promo, a seasonal surge, a contract you weren't quite ready for. The warehouse goes from moving 800 lines a day to 1,400. Pickers are moving faster, receiving is stacking pallets in the wrong lanes because the right ones are

A lot of the nearshoring conversation happens in boardrooms and earnings calls, not in DCs. Cost of goods, freight rates, geopolitical risk — all real, all worth talking about. But I want to talk about what actually changes when your sourcing geography shifts, because it changes a lot more than your PO lead times. When you're running offshore supply, you get used to operating with deep safety stock. You order in big batches because ocean freight rewards volume. Your counts ma